Triple Your Impact through AmazonSmile


So you’re making an impact by supporting Creative Women of the World? That is wonderful and we thank you.

But what if that impact could be amplified?

Right now, through March 31st, when you order through AmazonSmile, your gift to Creative Women of the World will be tripled! And the best part? Ordering through Amazon Smile will cost nothing extra and is the same shopping experience as!

Let me say that again—Amazon is tripling your impact on your first purchase through!!

AmazonSmile was established in 2012 to allow buyers to donate .5% of their eligible purchases to a charity of their choice. This goodwill effort showed that Amazon, the booming ecommerce titan, does, in fact, have a generous spirit.

This is a game-changing opportunity for Creative Women of the World supporters and the Creative Women of the World  organization.


Tell your friends and family to simply jump onto Amazon and select Creative Women of the World as their chosen charity. Amazon will then donate 1.5% on all eligible purchases to Creative Women of the World! If you aren't sure how to select an establishment for your Amazon smile account, check out their how-to here

Creative Women of the World’s Executive Director, Lorelei Verlee, believes that in order to impact the world, we must “equip women with entrepreneurial resources to develop sustainable businesses through the power of their own creativity.”

Our mission strives to empower women and girls not only in developing countries, but also in thriving countries. If we can adapt our online shopping just a smidge, we can triple our impact, and give light and hope towards more women around the globe that may be in darkness.

We here at Creative Women of the World challenge you to make a purchase through through March 31st, and to invite a friend, family member, loved one, or stranger to do the same.

Together we CAN prevail over difficult economic environments in developing countries, and have fun doing so.

Sseko Sandal Soiree OVERVIEW

 On Saturday, June 20th, Creative Women of the World held its Sseko Soiree event, highlighting Sseko Designs ribbon sandals. I personally love Sseko and what it stands for. I first learned about this company in depth this past semester at my university. Ssekos founder, Liz Forkin Bohannon, was at Taylor University for its Social Justice Week, and she spoke in one of my classes. She told us all about her company and its mission.

Sseko Designs is a company that employs women in Uganda. Their focus is to provide jobs for women who have tested into university but who do not have the necessary funds to attend. The women work during their gap year, and the jobs provide them with enough money to continue their education. Part of their income is automatically set aside in a fund, and at the end of their gap year Sseko matches their savings to ensure that they have enough money to pay for their education. Without Sseko, most of these women would not be able to continue their education because they wouldnt have enough money to do so, which is heartbreaking because many of them are the brightest students in their communities. However, there simply are not enough jobs available to pay for university, especially when they are competing with men for those jobs. This is why Sseko was started: to empower women by providing them with a sustainable way to further their education and provide for themselves.

One of the things I appreciate about Sseko is that it is a for-profit business with a social mission. This might seem like a red flag to some when it comes to social issues, but there are things that for-profits can do that other organizations cannot. Obviously non-profits and NGOs play an important role in development and poverty alleviation, but Sseko has decided to take a different approach by focusing on needs that social companies are better able to meet. As a for-profit business, they have been forced to become an efficient and sustainable company with a focus on the underlying problem of job scarcity. Sseko is not a charity; rather, it is filling a market need while providing much needed jobs in Uganda for women. In fact, Sseko is now the second largest employer of women in Uganda! How cool is that?

Because of all of these things, we are so happy to be carrying Sseko at CWOW, and we were so excited for this event. As the women arrived, we had them choose a pair of ribbons for their base sandals. Then we began the event by explaining some of Ssekos history while eating some delicious snacks that Nicole made.

Next is when the fun began. We taught them around five different ways to tie their sandals. There are so many different and fun ways to tie these sandals that it can seem overwhelming at first. Some of the styles look really difficult and intimidating, so we wanted to make sure that these ladies left our event knowing how easy it really is to change up their Ssekos. For our inspiration, we used some of the videos on Sseko's website that show how to tie them. However, it was really neat to watch the ladies at our event make up their own ways of tying their sandals (some of which may or may not have been accidental). They were so creative!

We also showed them how to make their own ribbons and fun ways to accessorize their sandals. We used beads and buttons and old earrings and anything we could think of to spice up our sandals. We talked and laughed and shared and had a great time. Overall, it ended up being a fun and successful event!

We finished up by making cards for the ladies in Uganda who make the sandals. We wanted them to know that we appreciate what theyre doing and that we adore their product. We wanted to acknowledge them and their excellent work, even if it was simply through a card from one woman to another.

Sseko Designs is a fantastic company, and we are so excited to have the opportunity to carry this ethical fashion line here at CWOW. They are doing great things in development and for the empowerment of women, and we are proud to be a small part of spreading the news about them and their mission. And of course, the cute shoes dont hurt either.

[This is a guest post written by our summer intern, Laura Liechty. Laura is majoring in Developmental Economics/Systems at Taylor University.]

who supports ethical fashion?

There are lots of fair trade companies all over the world, but at CWOW we carry Mata Traders and Global Mama’s as our main providers of the clothing we sell. 

Mata Traders’ products are original designs handmade in India and Nepal by women’s cooperatives and artisan groups. Their producers are paid a livable wage in safe and fair conditions, and do their work at home and in small workshops rather than factories.  Services like on-site day-care, medical check-ups, and over-time pay are also offered. Their products, especially their dresses display the unique designs and patterns. Most are hand block printed with eco-friendly vegetable dyes.

 Photo from our Empower Her World Event 2015, taken by  Galliher Studio .

Photo from our Empower Her World Event 2015, taken by Galliher Studio.

We also carry Global Mamas’ clothing, mostly their children’s clothing and some different kinds of skirts. Founded in 2003, their moto has always been, “Love your product. Know your producer. Change her life.” They achieve prosperity by creating and selling unique, handcrafted products of the highest quality. Their Mamas realize their dreams of having the opportunity to support their families, send their children to school, improve their health, and save for the future. 

  Photo from our Empower Her World Event 2015, taken by   Galliher Studio  .

Photo from our Empower Her World Event 2015, taken by Galliher Studio.

Why wouldn’t you want to buy fair trade from CWOW knowing we work with some fantastic companies that share the same love and passion for empowerment and making the world a better place?  

Stay tuned for next week when we explore WHEN? Along with the announcement of our July event!

Why is ethical fashion important?

Last week, we discovered what ethical fashion was, and this week is the why portion. So why is ethical fashion important and what makes it so different from normal clothing industries? Ethical fashion simply aims to address the problems of the fashion industry and how it currently operates, such as exploitive labor, environmental damage, and use of hazardous chemicals, waste, and animal cruelty.

 Ethical fashion companies practice sustainability of the earth while offering benefits, good pay, and safe facilities for the creation of their products. Most of the materials used to make the items are recycled and are in some way beneficial to the environment. The artisans stay away from chemicals and animal cruelty. In the modern fashion world, most products are made in bulk using machinery, hazardous substances, and dangerous facilities for their workers. In ethical fashion, everything is handmade with natural or recycled materials. 

When you buy any product from our store, you are making a direct impact on someone’s life. You are helping women and children get out of terrible situations like abuse, sex trafficking, and extreme poverty. Fair trade/ ethical fashion gives women in third world countries the chance to create what they love, while learning business techniques and allowing them to make a living doing what they love. 

Thanks to your purchases at our store, the women are now able to take care of themselves and their children. So thank you for making a difference!

Stay tuned for next week when we discover WHO provides the ethical fashion for our store.

What is ethical fashion?

WHAT is all this talk about Ethical Fashion?

Here at CWOW we take great pride in providing our customers with ethical fashion choices, but there are many people who don’t exactly know what ethical fashion is, let alone know the impact it makes on others and even themselves. So what exactly is ethical fashion? 

Obviously the word ethical is well known and is defined as something that is morally right or acceptable. So ethical fashion can be defined as clothing/accessories that maximizes benefits to people and communities while minimizing impact on the environment. So basically it is clothing, accessories, handbags, etc. that are good for the earth and the people that live in it, not to mention it’s all adorable too! 

According to the Ethical Fashion Forum, to determine if a certain line of clothing or accessories are ethical, they need to consider the following 10 criteria:

1. Countering fast, cheap fashion and damaging patterns of fashion consumption

2. Defending fair wages, working conditions and workers’ rights

3. Supporting sustainable livelihoods

4. Addressing toxic pesticide and chemical use

5. Using and/or developing eco-friendly fabrics and components

6. Minimizing water use

7. Recycling and addressing energy efficiency and waste

8. Developing or promoting sustainability standards for fashion

9. Resources, training and/ or awareness raising initiatives

10. Animal rights

Obviously, according to these criteria, there is a lot of standards that the artisans have to keep in mind as they make their creations. All of the pieces are handmade with love and care, so every time you purchase an item, remember you are getting a quality item made by women who want to make a difference just like you! The impact that ethical fashion has on the world and its people are incredible. It changes the artisan’s lives, and can very easily change yours as well.

CWOW is proud to carry beautiful pieces of clothing and accessories from ethical fashion companies and will continue to do so.  Now we encourage you, our customers, to make the commitment to ethical fashion.

Stay tuned for next week as we explore WHY you should choose ethical fashion.