The meaning of a name is very important in eastern cultures like India so when we met the leaders and artisans from a nonprofit called SETU in India, we were intrigued.
SETU’ in Sanskrit means ‘the bridge’. SETU-‘The Bridge to Artisans’ acts as a bridge between the underprivileged/marginalized artisans and the international/affluent markets while working for social, economic and environmental well-being of the artisan communities.
Like SETU, we have found many of the artisan communities across the world are rich with local, traditional art forms, but lack the knowledge on how to access to markets. SETU has the same vision we at CWOW have. They bridge the gap and provide artisans with the necessary resources to produce functional goods using their traditional art. Their products are then promoted in international markets as a means to achieve economic and social development for their communities. Fair trade practices are used to give artisans self sustainability, self-confidence, and pride in their art. SETU works to improve their overall state of development including health care, education and infrastructure. They also encourage the use of natural and recycled/reused materials/processes so their products are environmentally responsible. We proudly support the work of SETU in India.
Matr Boomie, founded by Manish Gupta (brother of Rashmi), is the US distributor for all of SETU's artisans.